Our Advocacy

V! is a sustainable jewelry brand for everyday wear based in the Philippines. We take pride in our organic, culturally-rich South Sea pearls sourced from Palawan to suit our fashion-forward designs.

Jewelry aside, V! is not just a brand, it's an advocacy. Our philosophy entails preserving the seas in Palawan, protecting its surrounding environment, and supporting our pearl farmers and their communities. Pearl farming helps cultivate the water conditions of the oyster’s habitat. Oysters can produce pearls in a healthy environment, surrounded by life. Hence, pearl farmers are also conservationists whose job is to help clean the waters while patiently waiting for the pearls to form.

While browsing our store, you can shop for purposeful items that benefit communities at the same time. Our Vera Necklace is a piece solely designed to raise funds for advocacies close to our hearts. Reward yourself or gift that special someone with a purposeful piece.